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3D Mapping

The modern advertising and media industry offers effective and unexpected developments which are interesting and original for perception. In case of rather low equipment costs, it is possible to see increase in profit, trust of audience already in the nearest future. The most popular instrument of advertising which is distinguished from other innovative products is 3d mapping. It is the unique outdoor advertising allowing visually advantageous represent any product.

What is 3D mapping?

This is unique system of buildings illumination. With its help, you can demonstrate vivid and accurate image of any product or service. Today experts offer various types of 3D mapping for holding the memorable show.

Classification of 3d mapping is the following:

1. Interior 3d mapping is meant for indoor use. Such installation ensures none the worse effect than the outdoor. When you choosing equipment, it is necessary to take into account the following parameters: light level, general color scheme and style of the interior, the result which needs to be received. The interior 3D mapping will be ideal for the showrooms, presentations, theatrical and concert productions.
2. Architectural 3d mapping is the most difficult and large-scale option, video illumination is established on a front part of the building. The light show is developed by team of experienced specialists. Only the modern equipment and the individual software are used in work. Specialists during development and record of content consider the slightest details, including architectural features of the structure, form and the sizes window, doorways, a colonnade, balconies, relief elements. All this allows to create incredibly beautiful and fascinating show which collects many thousands audience. They can speak about this show for a long time; the audience actively extends records in network that only does an advertising campaign more effective in the absence of additional costs. Incredibly realistic video effects will leave nobody indifferent, on such light shows will aim to get again. 3d mapping is one of the best options for attraction of the maximum number of potential audience.
3. 3d mapping is turned to work with small objects inside buildings. Light shows of this type are used for the presentations, theatrical and concert productions. Previously special content is developed, highlighting of objects or scenes becomes unique. By means of 3d mapping it is possible to create unusual three-dimensional effects,to highlight stands and individual objects.
4. The 3D mapping is demanded for the organization of public events. Viewers can interact with the image.

The building highlighting by way of 3d mapping is a modern and unique advertising tool with the widest potential. Such forms of interaction are provided:

• increase in level of credibility of potential audience;
• subscription to the news/mailing concerning new products;
• increase in demand for the advertized products;
• increases in amount of purchases.

Principle of operation

The technology of 3D mapping is a real trend in the world of the advertising-media and entertainment industry. Today increasingly possible to see the large-scale, spectacular light shows, gathering a large audience. As objects for a light show it is possible to use not only the facades of buildings, but interior walls, stages, benches and even cars. For receipt of the maximum effect in urban conditions, for demonstrating 3d mapping, facades of large buildings are used. The projective advertising is perceived as a fascinating light show. All this attracts people, information is easy remembered.

Today 3d mapping can be used for such fields:

• presentations, exhibitions;
• as image-building tool;
• during organization of promotional tours and campaigns;
• anniversaries, corporate meetings, municipal and city celebrations.

The benefits of introduction

3d mapping is one of the most interesting tools of modern advertising. It is unique because does not look like advertising, but its efficiency is high. Unusual and expensive light show immediately attracts the audience, it becomes memorable and interesting. The company that offers such show easily will be recognizable; it will be associated only with pleasant feelings. The products will take the leading places on sales and this effect will be long-term.

The use of such image tool indicates the stability of the company, its solidity, desire to spend funds for increasing users comfort. It is important to bear in mind because growth of level of trust leads to increase in profit and sales. The advertised products or services beneficially standed out from the rest and perceived by buyers as the best and most profitable.

3d mapping is a new trend of the modern advertising industry. The unique highlighting technology distinguishes, enhances image of the company. Its development goes to a whole different level, all costs are optimized.

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