Not so long ago marketing experts was proved that in order to attract audience and retain its attention is required something new and original. Augmented reality meets these requirements. It is interesting, creative and customized.
What does represent the system of augmented reality? Why it so quickly won the market? Everything is simple and difficult at the same time. This innovative development makes it possible to combine virtual world and real. For getting align image is used a special camera and a computer. As the result, a three-dimensional realistic model quickly created for example, the advertised car.
There is a lot possibility of using this technology, for example for:
Sphere of applicatin of augmented reality
How does it work?
How the technology of augmented reality works, what is necessary for its functioning? The equipment requires such conditions:
In practice everything looks quite simply. On the sheet of paper it is necessary to print any required image, it also will be the visual identifier, a tag. Further the image is brought to the camera, and on the computer is launched the software for recognition and processing of a tag. After the analysis the volume model, which image quality rather high, is given for the screen.
Augmented reality in the advertising industry
Augmented reality is even more often used in everyday life and the advertising industry today. The similar technology isn't a wonder in such areas:
The biggest share of introduction is in the advertising industry. Today augmented reality with success is applied to holding the presentations and seminars, to the organization of the bright and memorable exhibitions. The special equipment allows to create volume visualization of goods easily and quickly, to show all its features and advantages.
The biggest share of introduction is in the advertising industry. Today augmented reality with success is applied to holding the presentations and seminars, to the organization of the bright and memorable exhibitions. The special equipment allows to create volume visualization of goods easily and quickly, to show all its features and advantages.
Augmented reality is an excellent marketing tool for customer acquisition. The more often they participate in goods assessment, the probability of acquisition is higher. The main advantage of technology is not to influence the buyer, but actively to interact with him.
The cost of the kiosk of augmented reality A. R. I. S. (rubles, incl. VAT) | ||||
A. R. I. S. license for kiosk
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125 000 от 3 pcs. - 65 000 от 10 pcs. - 40 000 |
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3D model from |
12 500
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Interactive prompts |
2 500 / each
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Interactive video |
4 000 / each
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Animation of activity when certain actions are performed -
depending on the complexity of the activity |
4 000 / each
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Development of individual scenario using game mechanics to achieve performance targets
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from 125 000
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Rent of license A. R. I. S. |
40 000 / day
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The cost of the kiosk of augmented reality A. R. I. S. (rubles, incl. VAT) | ||||
Description | Price/rub | |||
Show-window of W.I.A.R.110 * (includes the license W.I.A.R., a video wall, the controller, the simple scenario finished under the client)
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1 080 000
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Show-window of W.I.A.R.155 * (includes the license W.I.A.R., a video wall, the controller, the simple scenario finished under the client)
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1 560 000
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Controller W.I.A.R. + license W.I.A.R. |
240 000
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License W.I.A.R. |
168 000
3 pcs. – 360 000
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Development of content for implementation of the scenario customer |
from 240 000
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Lease of the license W.I.A.R.
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48 000 / day
3 days – 96 000
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Lease of the W.I.A.R controller. + license W.I.A.R. |
60 000 / day
3 days – 120 000
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Rent of W.I.A.R.110 "turnkey" (includes a video wall, the license W.I.A.R., W.I.A.R controller., delivery, installation, setup and 1 technical specialist for a show-window operating time)
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120 000 / day
3 days – 300 000
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* Contains 2*2 LED monitors with the diagonal of 55 inches.
** Contains 2*3 LED monitors with the diagonal of 55 inches.
*** The additional option, isn't mandatory.
* Includes a video wall with 2*2 LED monitors with the diagonal of 55 inches, the license W.I.A.R., W.I.A.R controller., delivery, installation, set up and 1 technical specialist on operating time of a show-window