Every day our everyday life is change. New technologies are appearing. Advertising is subject to influence, and rather strong. So, consumers face new types of advertising carriers almost daily.
So, consumers face new types of advertising carriers almost daily. The brightest advertising, which consumers face, is interactive advertising .
It is a new type of advertising . Its main difference from tradtional advertising that it interacts with the consumer, involving it in a game. Thus, interactive advertising involves the consumer in a position of the active participant, but not the observer.
The interactive show-window and interactive wall. Fine combination of the huge video screen and multi-touch technologies. According to the Forbes magazine – it is the most perspective advertising . The consumer is easily involved in interaction: from testing of a product to the interesting games, creating positive associations with a brand.
The interactive projection. It also includes an interactive ceiling and walls, where the image reacts to the movement.
The augmented reality. This type of advertising only appears in Russia, but already shows tremendous results. And it is clear. By means of augmented reality glasses very are created realistic pictures, where virtual objects take root into real space.
The Interactive promoter. It is ideal for placement of the information content. Also is used for advertising . Draws attention with the unusual outward.
The Interactive tables and touch booths are used for informing about goods and services. Can be used practically in any sphere: from a public catering to bank.
The Interactive bar. It is used not only in public catering institutions. This type of interactive advertising is effective when holding the presentations and advertising campaigns.
With great probability it is possible to claim that interactive advertising will occupy increasing share of the advertising market. And it is quite clear and justified. Standard advertising carriers are less and less effective. And in the conditions of the crisis, the company will choose such advertising that brings clients.
