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    Augmented Reality

    Дополненная реальность в МосквеNot so long ago marketing experts was proved that in order to attract audience and retain its attention is required something new and original. Augmented reality meets these requirements. It is interesting, creative and customized.

    What does represent the system of augmented reality? Why it so quickly won the market? Everything is simple and difficult at the same time. This innovative development makes it possible to combine virtual world and real. For getting align image is used a special camera and a computer. As the result, a three-dimensional realistic model quickly created for example, the advertised car.

    There is a lot possibility of using this technology, for example for:

    Аренда дополненной реальности в КазаниSphere of applicatin of augmented reality

    1. Today, the augmented reality system can be used in different areas. It is not only a game or advertising industry, but mobile application, education sphere.
    2. With the use of augmented reality there appeared a possibility of creating so-called smart phone of the future. Today the software developers are tirelessly working to create different software products for mobile phones. In their researchs, they use special sensors, high resolution cameras, touch panels. Many corporations offer out-of-the-box mobile solutions, for example, augmented reality goggles from Google or Canon.
    3. Medicine is actively exploring this technology. Endoscopic equipment allows seeing three-dimensional and accurate picture when performing laparoscopic operations. As a result, it is possible to minimize damage to healthy tissues during long and complex surgical interventions. Augmented reality in medicine is no longer a novelty but a necessity, especially in the surgical treatment of tumors.
    4. The military industry is also does not disregarded this development. Augmented reality is used to create helmets and displays, windshields of vehicles. With the help of facial expressions and eye movement the operator can change course, to perform any programmed action.
    5. Цена дополненной реальности в МосквеTechnology has been successfully applied in the education sphere because it allows simulating any conditions, including conditions of pilotage.
    6. Today, many computer games use is the innovation form of presenting information. This includes an augmented reality that offers unprecedented image quality. These games are designed not only for consoles but also for mobile phones, tablets.
    7. Advertising-media industry.
    8. It is not for nothing there is an opinion that advertising drives sales. Many technologies become ingrained in our everyday lives thanks to advertising. Augmented reality is used for creation a variety of exhibition stands and presentations of new products. Objects invariably attract attention; the level of trust of the customers is improved, profit is increased. This effect is a long-term.  About company that applying modern development, formed a stable positive impression.
    9. The technology has been successfully used in the printing industry. Browsers of augmented reality are applying for quick and effective distribution of printed materials. As information can be printed text and graphics, images, video and even sound.

    How does it work?

    Стоимость дополненной реальности в МосквеHow the technology of augmented reality works, what is necessary for its functioning? The equipment requires such conditions:

    In practice everything looks quite simply. On the sheet of paper it is necessary to print any required image, it also will be the visual identifier, a tag. Further the image is brought to the camera, and on the computer is launched the software for recognition and processing of a tag. After the analysis the volume model, which image quality rather high, is given for the screen.

    Augmented reality in the advertising industry

    Augmented reality is even more often used in everyday life and the advertising industry today. The similar technology isn't a wonder in such areas:

    The biggest share of introduction is in the advertising industry. Today augmented reality with success is applied to holding the presentations and seminars, to the organization of the bright and memorable exhibitions. The special equipment allows to create volume visualization of goods easily and quickly, to show all its features and advantages.

    The biggest share of introduction is in the advertising industry. Today augmented reality with success is applied to holding the presentations and seminars, to the organization of the bright and memorable exhibitions. The special equipment allows to create volume visualization of goods easily and quickly, to show all its features and advantages.

    Augmented reality is an excellent marketing tool for customer acquisition. The more often they participate in goods assessment, the probability of acquisition is higher. The main advantage of technology is not to influence the buyer, but actively to interact with him.

    The cost of the kiosk of augmented reality A. R. I. S. (rubles, incl. VAT)
    A. R. I. S. license for kiosk
    125 000
    от 3 pcs. - 65 000
    от 10 pcs. - 40 000
    3D model from
    12 500
    Interactive prompts
    2 500 / each
    Interactive video
    4 000 / each
    Animation of activity when certain actions are performed -
    depending on the complexity of the activity
    4 000 / each
    Development of individual scenario using game mechanics to achieve performance targets
    from 125 000
    Rent of license A. R. I. S.
    40 000 / day

     

    The cost of the kiosk of augmented reality A. R. I. S. (rubles, incl. VAT)
    Description Price/rub
    Show-window of W.I.A.R.110 * (includes the license W.I.A.R., a video wall, the controller, the simple scenario finished under the client)
    1 080 000
    Show-window of W.I.A.R.155 * (includes the license W.I.A.R., a video wall, the controller, the simple scenario finished under the client)
    1 560 000
    Controller W.I.A.R. + license W.I.A.R.
    240 000
    License W.I.A.R.
    168 000
    3 pcs. – 360 000
    Development of content for implementation of the scenario
    customer
    from 240 000
    Lease of the license W.I.A.R.
    48 000 / day
    3 days – 96 000
    Lease of the W.I.A.R controller. + license W.I.A.R.
    60 000 / day
    3 days – 120 000
    Rent of W.I.A.R.110  "turnkey" (includes a video wall, the license W.I.A.R., W.I.A.R controller., delivery, installation, setup and 1 technical specialist for a show-window operating time)
    120 000 / day
    3 days – 300 000

    * Contains 2*2 LED monitors with the diagonal of 55 inches.
    ** Contains 2*3 LED monitors with the diagonal of 55 inches.
    *** The additional option, isn't mandatory.

    * Includes a video wall with 2*2 LED monitors with the diagonal of 55 inches, the license W.I.A.R., W.I.A.R controller., delivery, installation, set up and 1 technical specialist on operating time of a show-window